“Hindsight is 2020” a term most of us have heard that refers to understanding an event after it has happened. In other words it is like us having a realization about the event that should have been obvious all along, yet we didn’t catch on because we are basing our decision on our current set of beliefs.
Having 2020 hindsight allows us to look into the past and see what we did wrong. Perfect vision is 20/20. So as we look back, we are able to see “perfectly” what we should or could have done differently.
2020 is also a year that begins a new decade for us in Canada. Seven years from now, we can all reflect back on events that have shaped our lives. What did you do then that you would change now could you have seen or predicted its outcome?
When it comes to changing the way we do things, we can always look back to see where we have made mistakes so that we don’t make the same mistake again. Or, we can also say to ourselves, is what we are doing now the right thing that will shape a better outcome for what we are trying to achieve in the future. Making predictions about an industry, such as lawn care and landscaping, means that we have to say to ourselves, is what we are doing now, and the way we are doing it, the best way possible to have a positive outcome on our lives and our society.
I’ve always been a firm believer that “If you are not a part of the solution, then you are a part of the problem”. When I looked at the lawn care industry in 2009 prior to starting Clean Air Yard Care, I said to myself, why would I want to follow what everyone else is doing when the events they are shaping is detrimental to our society and our environment. We have long known the effects of harmful emissions from gasoline engines yet few in our industry do or care anything about it. The types of pollution (Air, Noise, Water, Land) generated from the service of traditional lawn care and landscaping companies is an event that carries on day in and day out across Canada. Despite our knowledge, (or lack thereof) employers and employees are content with doing the same thing and using the same gasoline powered equipment time and time again. By the year 2020, I predict that many of us will look back and say “wow that was a dumb way of doing it” – Hindsight is 2020.
By 2020 companies like Clean Air Yard Care and the future green entrepreneurs who join the revolution of adopting renewable energy yard care services, (our franchise) will be the “norm” rather than the “niche”. Battery and electric operated yard care tools and equipment will be better designed and manufactured, more readily available, and more widely used. Renewable energy options to power that equipment will also continue to evolve. Those who continue to contribute to the problem (air, noise, water and land pollution) by using gasoline powered equipment “will never get it” and will always be a part of the problem.
Clean Air 2020 is our prediction that the lawn and yard care industry in Canada will eventually evolve through innovation and acceptance of a better way to do things. There will be a reduction in the 5% of Canada’s annual air pollution that is derived from gasoline powered yard tools, 80,000 metric tonnes annually. And Clean Air Yard Care is committed to leading that charge.
B.McLean January 2013